UX Audits, User Testing & Competitor Research
Find the friction in your current experience, compare how peer organizations frame similar offerings, and gather real user feedback before investing in a redesign.
Strategy & Planning
Make your next website decision with evidence, not guesswork.
We help teams understand what users need, what the data is saying, and where a site can work harder before design or development begins.
Start a strategy conversationWhat this is for
Clarity before the build.
A strong website strategy turns scattered opinions, analytics reports, stakeholder requests, and user needs into a focused plan your team can actually act on.
Viv works with organizations that need more than a prettier page. We look at audience behavior, competitive context, content structure, analytics, accessibility, and conversion goals so the next phase of work starts from a shared understanding.
The result is a practical roadmap: what to fix, what to test, what to keep, and what to build next.
Web Analytics & Continuous Optimization
Turn analytics into a clear improvement plan, then keep refining the site after launch with evidence from the people using it.
How we work
Structured enough to guide decisions. Flexible enough for real teams.
Strategy work can be a focused audit, a discovery phase before a redesign, or an ongoing optimization partnership. We scale the process to the question at hand.
Listen and map the problem
We gather stakeholder priorities, audience needs, current content, and business goals so the project has a shared definition of success.
Audit the experience
We review the site through the lenses of usability, content structure, analytics, accessibility, search visibility, and competitive positioning.
Prioritize the next moves
We translate findings into clear recommendations, from quick wins to larger design, development, and measurement opportunities.
Portfolio-informed strategy
Good planning shows up in the finished site.
Our portfolio work often starts with the same questions: what does the audience need first, what information is getting buried, and what can the site make easier for staff and visitors?
Strategy connects research, content, design, and measurement into one useful path forward.
“We are regularly getting positive feedback from our audience! The user-friendly layout and design showcases MCI’s work in a comprehensive and attractive manner and helps attract new audiences and draw our existing audience further into our organization and content. The site brought MCI’s content into a new era, allowing for new ways of promoting content. The vastly improved analytics also helps us to increase and demonstrate our impact.”
Connected service
Full-Service Website Design & Development
Bring the strategy, design, build, launch, training, and long-term improvement work into one joined-up website process.
Discovery
Sketch & Brainstorm
Visual Design
Build + Train
QA + Launch
Optimize + Extend
Ready to make the next move?
Let’s turn the open questions into a plan.
Bring us a redesign idea, a confusing analytics report, a navigation problem, or a site that no longer fits the organization. We’ll help sort what matters first.
Talk to Viv