Nonprofit Fundraising Case Study
A dynamic walk site built around advocacy, momentum, and giving.
BARCC Walk For Change
BARCC needed a campaign site that could carry the energy of the walk, connect to Classy fundraising tools, and still feel tied to the larger organization’s visual identity.
The Assignment
Give a major fundraising event its own presence without separating it from the parent brand.
The BARCC Walk is a key fundraiser for a crisis center supporting survivors of sexual assault. The site needed emotional clarity, event momentum, and practical giving tools.
Viv created a dynamic sub-brand from the existing brand colors and integrated Classy into WordPress, pairing campaign storytelling with fundraising functionality.
Project Views
Event storytelling with practical fundraising flows.
The alternate format lets the page move from mission to mechanics: what the walk means, how the site supports fundraising, and where the custom integration mattered.
Viv helped turn a complex fundraising need into a campaign site that could carry both the story and the mechanics of participation.