Optimization & Site Health

Optimization & Site Health

Optimization support

Optimization & Site Health

SEO, accessibility, analytics, performance

Keep your site fast, findable, accessible, measurable, and useful after launch.

Start an optimization conversation

What this is for

Health checks that lead to practical fixes.

A site can look finished and still be quietly losing people through slow pages, confusing analytics, inaccessible patterns, or search gaps.

Viv reviews the technical and experience signals that affect trust: SEO, accessibility, Core Web Vitals, analytics behavior, content clarity, and maintenance needs.

The work can be a focused audit, a remediation sprint, or an ongoing optimization loop that keeps improving the site over time.

SEO Audits & Implementation

Identify search and content opportunities, then turn recommendations into edits, technical fixes, and better landing paths.

Accessibility Audits & Remediation

Review templates and content for barriers, prioritize fixes, and help teams publish with accessibility in mind.

Web Analytics & Continuous Optimization

Translate analytics into decisions about navigation, calls to action, content structure, and future iterations.

Performance Tuning & Core Web Vitals

Improve loading, responsiveness, and template weight so users get what they need faster.

How we work

A practical loop for improving what already exists.

Optimization work is most useful when findings move quickly into fixes, measurement, and a clear next round of decisions.

01

Audit the current state

We review the site through technical, accessibility, search, analytics, and user-experience lenses.

02

Prioritize the fixes

We separate urgent barriers from longer-term opportunities so the team knows what to tackle first.

03

Improve and measure

We implement or support changes, then look for evidence that the site is working better.

Portfolio-informed work

Strong websites need care after launch.

Our portfolio work often includes the unglamorous details that make a site easier to use: cleaner templates, faster interactions, better content paths, and clearer measurement.

Optimization turns a finished website into a learning system.

“We are regularly getting positive feedback from our audience! The user-friendly layout and design showcases MCI’s work in a comprehensive and attractive manner and helps attract new audiences and draw our existing audience further into our organization and content. The site brought MCI’s content into a new era, allowing for new ways of promoting content. The vastly improved analytics also helps us to increase and demonstrate our impact.

Dana HumphreyMary Christie Institute

Ready to make the next move?

Let’s turn the open questions into a plan.

Bring us the workflows, content, audience needs, or technical constraints that are slowing the site down. We’ll help sort what matters first.

Talk to Viv