Viv partnered with NU ITS to develop a bevy of ad concepts that could be scaled across different formats and tailored to a variety of IT challenges.
Northeastern University | Information Technology Services
Connecting Students and Staff to Solutions via Campus Signage
Services
- Digital + Print Advertising
Information Technology Services at Northeastern University was facing a lack of awareness around its key student services.
THE CHALLENGE
Quality leads on a budget
Viv also developed signage for the “Tech Bar” in the Snell Library.
The Results
X.XX%
increased in student, faculty, and staff web traffic to the Tech Service Portal
X.XX%
increase in downloads of the ServiceNOW app
Every aspect of the Viv team and the work they took on for us was well-developed and hyper-focused to meet specific goals and follow branding guidelines. The signage, and project overall, clearly benefited from Viv’s thoughtful insights into higher education spaces and audiences. The signage is unique, eye-catching, crisp, and visually easy to quickly understand and interpret.