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Climate XChange
A Content-Rich Online Publication to Advance Climate Activism
Industry
- Nonprofit
- Publishing
Services
- Flexible CMS Build-Up
Climate XChange provides research, education, and advocacy towards a low-carbon economy through market-based mechanisms.
the story
Why Viv?
After redesigning the Climate Action Business Association’s (CABA) website, our Creative Director and Project Manager, Kalman Gacs, was invited to join the Climate XChange board, and they hired us to work on two additional website redesigns.
Aside from our mutually good experience working with their teams before, Climate XChange knew we could work on a lean budget and had the technical chops to integrate fundraising functionality on the website.
The Results
Empowering Internal Teams
We built the entire site with the Climate XChange team in mind. Knowing they make daily updates to the content, we never wanted to keep the keys to the castle but ensure they could work independently and be nimble with their desired updates.
Brand Redesign
Rethinking branding and logo design
Climate XChange’s previous logo had more of an intellectual, almost literary feeling. The new logo better expresses the efficiency and dynamism that reflects the organization’s ethos.
We found a font for the X that both reads very clearly but also has a distinct character. The previous logo emphasized the word exchange, which was confusing. The new logo eliminates that confusion and makes it easier to read the words “Climate Change,” emphasizing the organization’s mission and impact.
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Adapting print to the web
The new site offers inspiring content for legislators, businesses, donors, job seekers, and the general public. The website has helped Climate XChange build its following beyond Massachusetts.
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Evolving Content and Site Features
The state carbon pricing map is another example of an evolving collaboration with the internal team. They helped do the research on what WP plugin they wanted to use, and their graphic designer did a lot of work around what headers images and featured images they wanted to use. We are happy to keep our involvement on these types of updates lean to save the client money and empower them to keep improving the site.
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Building a content-rich website
Climate XChange is a content-rich website with articles published on a near-daily basis. This project involved a major content migration from the previous website. Challenges around image formats and other embedded content can create bugs, so the Climate XChange team appreciated Viv’s deep development and WordPress expertise.
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A Customizable Donation Platform
We integrated GiveWP, a WordPress based donation system with very deep customization and a clear user interface that really emphasizes monthly giving, which has been shown to improve fundraising outcomes.
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Empowering Internal Teams
Since we redesigned this website, the internal team has been able to use it to create a variety of new sections and to build custom designed content. We continually work with them to keep within budget and empower them to reach their communication goals.
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An Ongoing Relationship
We created a manual for the site that has allowed them to continue to edit the site through staff changes. In addition to that, we host and maintain the site to help keep it performant, updated and optimized. We are also on retainer to make any additional small changes that inevitably come up with an innovative organization, which launches new programs and initiatives regularly.
Since Viv redesigned our website we have more than tripled our membership, we have also seen an increase in engagement from our active members, both of which have helped grow the impact of our organization.
