Yes, this is a blog post about blog posts. Bear with me: A sound blog post takes work and creativity, and you should be able to channel that energy into other content. Aside from being efficient, it also fosters a coherent sense of voice and branding in your communications. So here we offer up 5 ways to repurpose your blog posts for your company or organization.
1. Website Copy
By editing out any time-sensitive material and more casual, fun phrasing, blogs can easily be reused for website copy. For example, blog posts are frequently “Case Studies” about a company’s work, and those same projects are represented in their work experience. You can easily translate a case study-style blog post into a fresh and compelling project page.
2. E-mail Blasts
If your content did not receive much traction as a blog post, it may fare better for email marketing. Scale back the text of the blog post and incorporate the best images to send out as an e-mail blast. E-mails which home in on one specific topic are gaining popularity in a number of sectors (like real estate).
3. Proposals or Grant Applications
No matter what kind of company or organization you are, there will be a time when you must represent yourselves in the best light possible to prospective clients, donors, or partners. On a tight deadline it can be hard to write compelling text – so reuse that pithy blog text! With some light editing to make things more “buttoned-up”, it could be a great time-saver.
4. Award Submissions
If you submit your company’s projects, services, or product for an award, your blog feed can be a great source of inspiration. The most in-depth content, the most creative phrasing, and the best photos may very well be hiding in a blog post from months ago that was all-too-quickly forgotten. Again, when you’re on a deadline to send in a submission, it can be a time-saver to gather text from elsewhere as a starting point.
5. Social Media
Even if you can’t repurpose the bulk of a blog post, find the gems! When there are interesting factoids to be harvested, pull them out and tweet throughout the week. It’s a good reminder to your audience of your expertise in a topic, even if you’re not directing them to a more long-form piece about it.
This post from BluLeadz takes things a step further. In addition to using blog content for other mediums, it’s perfectly legitimate to recycle OLD posts. They do a good job outlining a process for re-evaluating old posts and seeing if you can tailor them to your audience in a new way (or to a new audience). So keep in mind that every time you’re writing a blog post, your efforts can manifest in all kinds of different ways.
Happy blogging, everyone!