ViV Stands TogetherSolidarity, in red.
AwarenessWorld AIDS Day
The whole i becomes a red awareness ribbon — a solemn, recognizable mark that signals solidarity the moment someone lands on your site.
The Logo Customizer — for your brand
Make your logo live.
Your mark shouldn't be frozen in a style guide. We build you a living logo system around it — your sacred shapes locked, the rest free to flex — so your brand can show up dressed for every cause, team, and moment that matters to your people. We set the rules; everyone stays effortlessly on-brand.
We eat our own cooking. Rather than show you a polished slideshow, we handed over our own ViV mark to play with — every logo on this page is one we customized live. So before we ever touch your brand, you can open the Playroom and remix ours to feel exactly how it works.
Your brand, on purpose · Locked where it counts · Free where it should be
What "a living logo" really means
Your logo isn't a file. It's a system — and we build yours.
A static logo says the same thing on a tax form and at a pride parade. A living one adapts: it dresses for a cause, salutes a department, marks a launch — while staying unmistakably you. Augmenting a mark means giving it room to react to the moment without losing its identity. The catch is the rules — and that's the work we do for you.
We sit with your brand and decide what's sacred (the geometry, the wordmark, the proportions — locked, untouchable) and what's free to flex (color, motion, seasonal motifs). Then we wire those rules into your own Customizer, so anyone on your team can make a hundred on-brand variations and not one off-brand mistake. That's the product: not a toy — a governed, living logo system, tailored to your mark.
Ways your logo could show up
Pick a moment. Dress the logo for it.
A few of the ways teams put a living logo to work. Every tile below is our own ViV mark wearing a different occasion — picture each one as your logo instead, governed by rules we set so it never strays off-brand.
Confession time
Yes, these were made on vibes.
Every one of these ViV doodles — the apple, the grad cap, the rocket, the candle — was made on a shoestring budget and a frankly heroic shortage of designer hours. We regret nothing. (We do, for the record, recommend more designer time.) So here’s the fun part: make your own.
Students, children, and mad scientists especially welcome.
No robots required.
You don’t need fancy AI to make your logo come alive. You need your people.
A robot can render a thousand logos and somehow miss the one with your heart in it. Viv hands the marker to your actual people — kids, students, your team — then gives you the system to make it real: submit takes, vote on favorites, auto-check every one for accessibility, and let your brand team keep it true.
- Everyone gets a marker
- The crowd picks its champion
- Legible for every set of eyes
- Real humans keep it on-brand
Want a no-AI rule for your logo contest? We’re all for it. Run it end to end on Viv’s submission, rating, and design pipelines — with zero AI integrations in the loop.
Talk to us about a no-AI contest →Your folks, your crayons, your rules.
ViV ♥ PrideLove, fully alive.
Pride MonthShow up in color
A rainbow wordmark for June — and a quiet, classy way to say everyone is welcome here.
ViV Honors ServiceWe carry the light.
RemembranceVeterans & Remembrance
A single star in slate for days of honor. Restrained, respectful, unmistakable.
ViV ♥ the PlanetKeep it growing.
SustainabilityEarth Day
A whole spinning planet behind the wordmark. Perfect for your impact report or a campus clean-up week.
ViV, Light RisingA little more light.
CelebrationDiwali & festivals
A diya flame for the festival of lights — meet your community where they celebrate.
ViV, Let’s GoBring the energy.
SpiritGame Day
Flip into a ball i-dot for the big match, homecoming, or a championship run.
ViV, Now LaunchingYour mission, equipped.
Brand momentProduct Launch
The i becomes a rocket to mark the day something new ships. Build the hype into the mark itself.
Built on vibes. More designer time recommended.
Inspiration, with admiration
Inspiration Gallery
When a brand hits a milestone, it reinvents its logo for the moment. Real examples — none of them ours. Viv brings that same living magic to your brand: systematic, on-brand, ready when the moment calls.
Not our work — shown with admiration. These marks belong to their respective owners and appear as inspiration and reference only. Not created by Viv; no affiliation or endorsement implied.
First-ever Google Doodle (Burning Man)
Date: Aug 30, 1998
Replaced the second “o” in GOOGLE with a Burning Man figure — the founders’ out-of-office note.
© Google Doodles
View the original (opens in a new tab)
20th Anniversary
Wikipedia
Date: Jan 14, 2021
The puzzle-globe became a four-panel illustrated mark.
via Wikimedia Commons (CC BY-SA)
View the original (opens in a new tab)
25th Anniversary
PlayStation
Date: Dec 3, 2019
An anniversary lockup added “25th Anniversary 1994–2019” to the PS marks.
via Wikimedia Commons · TM Sony
View the original (opens in a new tab)
20th Anniversary ‘disco ball’
Spotify
Date: 2026
The green circle icon became a sparkly disco ball for the anniversary campaign.
via Wikimedia Commons · TM Spotify
View the original (opens in a new tab)
100 Years of Wonder
Disney
Date: 2023
A platinum centennial restyle of the castle wordmark.
via Wikimedia Commons · TM Disney
View the original (opens in a new tab)
125th Anniversary
FIAT
Date: 2024
An anniversary badge marking 125 years (1899–2024).
via Wikimedia Commons · TM FIAT
View the original (opens in a new tab)All logos and marks referenced are the property of their respective owners and appear here as inspiration only — not Viv’s work, and no affiliation or endorsement implied.
They dressed up for the world. Let’s dress up yours.
Wear it · Fund it
Then put your logo on a shirt — and let it pay for itself
A living logo doesn’t have to stay on a screen. Drop your mark on a tee and every person wearing it becomes a walking moment — and a small stream of revenue. We print on demand, so there’s no inventory and no risk: you keep the margin.
Put it on a shirtOne brand, every house
A logo for every sector, team & program
Big organizations are really lots of little communities — departments, regions, franchise locations. Give each one a version of the mark that feels like home, without a single one going rogue. The spinner, the wordmark, the spirit stay locked. Only the color shifts. Here's what that looks like in your world.
Higher Education
Colleges, athletics, admissions, alumni — one university, many houses.
- Colleges & schools, each in their own academic color
- Athletics in full team colors for game day & homecoming
- Admissions, Alumni & the Library — distinct, never disconnected
- Commencement, reunions & student-org takeovers
Healthcare & Life Sciences
Service lines and awareness months, all unmistakably one system.
- Service lines — cardiology, oncology, pediatrics
- Awareness months: Heart, Breast Cancer, Mental Health
- Nurses Week & patient-safety campaigns
- Hospital-system sub-brands & research institutes
Financial Services
Compliance-safe brand control across every line and branch.
- Lines of business & regional branches
- Financial-literacy month & community sponsorships
- Locked guardrails so nothing goes off-brand
- Earnings, investor & community moments
Technology & SaaS
Ship a logo moment as fast as you ship features.
- Product & feature launches
- Conference booths, hackathons & dev-rel
- Status pages, changelogs & release notes
- ERG, Pride & team-culture moments
Retail & Consumer
A seasonal wardrobe for a brand people see every day.
- Seasonal & holiday campaigns
- Store openings, pop-ups & drops
- Loyalty tiers & member perks
- Collabs & limited-edition sale events
Public Sector
Many agencies, one trustworthy identity — accessible everywhere.
- Departments & agencies under one identity
- Civic awareness days & public-health campaigns
- Elections & voter-turnout drives
- Accessible, multilingual, on-brand by default
Franchise & Multi-Location
Every location feels local. The brand stays one.
- Per-territory marks — one color per region, one mark for all
- Franchisee storefront signage & grand-opening kits
- Local sponsorships & community-event banners
- Seasonal & territory campaigns that never drift off-brand
More than a logo color
The color you pick is a brand token
Every preset here is contrast-checked — spinner hues clear 3:1, letters clear 4.5:1 — so what you choose is accessible by the time you choose it. Saved in the open W3C Community Group token format, it’s the same color decision the rest of BrandOS already speaks: portable, repeatable, never a dead end.
See how tokens workMake it personal
Celebrate the people who make it all work
Small companies have a superpower: everybody matters. Hand the logo over for a day and turn an ordinary Tuesday into something somebody remembers for years.
ViV, Happy BirthdayThe whole company’s in on it.
Birthday takeover
Wake up to a confetti-colored logo with your name on the homepage. The whole company is in on it before your coffee's cold.
ViV, Star of the MonthSeen, all week long.
Employee spotlight
Star of the month? The mark wears their favorite color all week, linked to the story of why they're a legend.
ViV, Ten Years StrongLouder than a card.
Work anniversary
Ten years deserves more than a card. A wrapped-gift logo and a public thank-you says it louder.
Lock your DNA
Play with color
Add a little motion
Ship it anywhere
How we build yours
Powerful enough for brand managers. Joyful enough for everyone else.
We equip our clients with tools that serve real missions — and this one happens to make people smile while they use it. We lock what's sacred to your brand and open up the rest, so the only thing anyone on your team can do is make something beautiful and on-brand.
Save it as a preset, drop it on the homepage, or export a clean SVG. No design software, no waiting on the agency, no broken brand. Want to feel it first? Take it for a spin on our mark — no strings.
Try it on our mark →Wear it. Sell it. Fund it.
Then put your logo on a shirt — and let it pay for itself.
Every variant you make is print-ready. Push it straight to Wear Your Viv and your mark lands on tees, hoodies, stickers and totes — no art files, no setup, no minimums. The Pride logo becomes Pride merch. The department logo becomes spirit wear. The birthday takeover becomes a gift.
- Fundraise on purpose — sell the awareness-day logo and send proceeds to the cause
- Spirit & swag — every team, college and chapter gets a store, instantly
- Print-on-demand — made and shipped per order, so you hold zero inventory
The math that makes it free
$0design invoices — you make every variant yourself
1store that turns brand moments into revenue
∞products from the logos you already love
A handful of merch orders — or one agency invoice you didn't have to pay — and the Customizer has already paid for itself. Everything after that is upside.
Don't take our word for it
People kind of love this thing
★★★★★
Honestly? I opened it to test a color and lost twenty happy minutes. We have a Pride logo, an Earth Day logo, and a logo for our founder's birthday now. The team keeps asking what's next.
★★★★★
Every college wanted their own logo. That used to be a brand-police nightmare. Now they self-serve inside guardrails and everything still looks like us. It quietly solved a five-year argument.
★★★★★
We're a nonprofit. We don't have a design budget. For World AIDS Day we flipped on the red-ribbon logo in about thirty seconds and it looked like we'd hired an agency.
★★★★★
The birthday takeover feature is dangerous in the best way. People feel seen. I've watched it turn a quiet Slack into a party.
★★★★★
I came in skeptical — most "brand tools" are toys. This one respects the logo. Locks the geometry, lets you breathe on color. That's the right line, and they nailed it.
★★★★★
Game day, homecoming, finals week — our logo now has a personality that follows the school calendar. Students screenshot it. A logo that gets screenshotted! Who knew.
★★★★★
It made our remembrance week feel intentional instead of an afterthought. The whole org noticed. That's rare for anything that takes thirty seconds to do.
★★★★★
Our agency quoted us per seasonal variation. This paid for itself before lunch on day one — and it's more fun than the spreadsheet I was going to use to track it.
1logo to protect
∞ways to wear it
30sfrom idea to live
0design files to wrangle
Your turn
Let's bring your logo to life.
Tell us about your mark and we'll build you a living logo system — your rules, your guardrails, your brand free to flex without ever going off-brand. Curious how it feels first? Play with our mark, no strings attached.